4 Reasons You Should Buy Facebook Advertising

There are a number of other reasons for investing in Facebook advertisements to promote your page:

1. The more fans you have, the faster you grow - If you are going to get 3000 fans in 30 days, you should be willing to invest at least a couple hundred bucks. For $200 you could have 400 fans to jump start your viral growth. As I wrote on Day 5, it’s important to target influential nodes. If you combine advertising while targeting those nodes you can increase the effectiveness of your advertisements. The more times you can get your brand in front of people, the more likely they’ll turn into customers, or in this case: Facebook fans.
2. Promoting your page generates brand recognition if not clicks - While many people are just looking to build clicks on their ads to convert those users into fans or eventual customers, I’d argue that the process between displaying the ad and getting the click is just as important. As I mentioned moments ago, “The more times you can get your brand in front of people, the more likely they’ll turn into customers.” I once read that it takes something like 27 times of a person seeing your brand before they actually make a purchase. Thankfully the barrier is much lower to creating a fan because the user doesn’t need to part with their money, which is traditionally the biggest hurdle for any sales person. So back to the point … generating impressions within a user’s peripheral is extremely important to converting them into a fan. While they may not know who you and haven’t heard of your brand, there’s a good chance they’ll say to themselves, “I think I’ve seen that before” and become a fan.
3. You can track conversions of advertisements and start generating revenue - Tracking conversions is one of the most important components of Facebook advertising. For the purpose of this guide we are discussing advertising as it can be used for building your fan base. Unfortunately Facebook doesn’t currently provide effective conversion metrics for Facebook Pages but I typically just use the following equation to determine my cost per fan:
   number of fans added per day / daily spend on Facebook advertising = cost per fan
   Unfortunately this model is not perfect since you will organically gain followers without investing in Facebook advertising but this is the best way to calculate the cost per fan for the time being. We will be discussing more effective ways of tracking new customers in the future which includes the integration of landing pages. I’m also expecting Facebook to begin providing more advanced metrics for tracking the effectiveness of your advertisements.
4. Highly effective targeting system - The best part of Facebook’s advertising system is the ability to target individuals based on a large number of variables including age, gender, location, interests, relationships status, and more. This presents a massive opportunity for marketers but unfortunately few marketers have figured out the model to master Facebook’s advertising system. I will be discussing the various ways of improving ads through techniques like “nano-targeting” in a later section but what’s important to know is that Facebook presents marketers with a huge opportunity to reach their target market. Facebook advertising is at the top of what I call the “Facebook sales funnel” and the next level down is your Facebook Page. I’ll get into more details about that soon.