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Google Search Gets a Major Overhaul [PICS] Print E-mail

Google Search Gets a Major Overhaul [PICS]

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After months of testing and speculation, Google is finally releasing the next edition of Google search to the public, complete with a left-hand menu bar and even an update to the well-known Google logo.

The new version of Google (Google) has some major differences, but the changes can be broken down into three groups: design changes, the addition of a left-hand navigation panel and a more “unified” search experience.

The product that is launching today has been the result of countless experiments Google has run, many of which our readers have noticed. I spoke with Patrick Riley, the technical lead for Google Web Search, about those experiments and how they ended up in this edition of Google Search (Google search).


Design Changes: Simplicity Is Bliss


The first thing most people will notice are the design changes to the home page, search results page and the Google logo.

Here’s what it looks like:

The focus on simplicity hasn’t changed — in fact, that’s why Google created a new edition of the logo, which removes most of the shadow, some of the gradient and even the “TM” symbol at the end.

As Patrick Riley told me, the intention is to go for a cleaner and simpler look across the board. The new Google logo will roll out on Search starting today and will eventually replace all of the other logos on Google’s other properties.

The search results page has also been cleaned up. The traditional blue box that encompasses the search box at the bottom of the search engine results pages (SERPs) has been removed. The underlines under the numbers and several of the links have also disappeared.


Left-Hand Navigation


The design changes aren’t the biggest ones rolling out today, however; it’s the left-hand navigation that is going to be most obvious to users.

Whenever you perform a search with the new interface, the left-hand navigation you see above will appear. The top left should be self-explanatory; it lists the types of searches you can make, such as image search, shopping search and books search.

What you may not realize at first glance is that this is a dynamic sidebar; Google has designed it to change based on the type of search you’re making. If you’re looking for breaking news, Blog (blog) and News (news) search is more likely to pop up, while if you search for clothes or shoes, Shopping Search is likely to appear in the list.

Below that section are the query related search tools — things such as related searches, Wonder Wheel, and timeline. Again, this section is dynamic and changes based on the type of search you are making.

Overall, the system is designed to help users refine search results by adapting to their search needs. However, the changes are also meant to “unify” the search experience — when you click on any of the menu items, it doesn’t take you to a completely different looking search results page. The left-hand menu will stay put as you search, which should make it easier for users to navigate the page.


The Experiments Are Not Done


While the new version of Google Search has officially launched, Riley told me that it isn’t the end of the experimentation or of changes to Google’s best-known product. He pointed to the countless iterations of Google over the years, as well as some different designs that the company tested out. Google will continue to run most of its search experiments as it rolls this version to the rest of the world.

 
SE GRADER FREE SEO TOOL Print E-mail

SE Grader  www.segrader.com



The free optimisation tool

SEGrader is a product offered by IEG free of charge to any organisation that needs to  understand how their respective website is performing online.

This latest tool analyses a variety of parameters and delivers a detailed report to the USER.

So how does Google rank your website and how can SE Grader help you to understand the internet and how to achieve Results Online.

What are the parameters which SEGrader judges your website?

Google Ranking

Google ranks all website on a score of N/A to 10 (pages such as Facebook would have a status of 10)

Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important"

Google Index
Index or indexing refers to the number of pages within your website. The more pages you have the higher your indexing score will be.

Address Information

Much like your physical house address, your website also has an address and this address is taken from where your website is hosted: So if you trying to see goods or services in the US, ensure that your website is Hosted there. This will have negative Google effect if it is not.

Keyword Density.

These are the keywords that were determined from your content. These words should be the best words to describe what your site is about. If there are words that better describe the service or product that you offer, then your keywords could be optimized better. If there are words present that do not relate strongly to the intended purpose of your site, then your site is not being picked up in the correct context by Google.

SE Grader offers all users the opportunity of understanding their website and an understanding of what is needed in order to sell and succeed in today’s highly competitive internet age.
Follow the advice and your website will have a much higher ranking! Start today!

www.segrader.com

 

 
SE Grader Print E-mail

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SE Grader

The free optimisation tool

 

SEGrader is a product offered by IEG free of charge to any website that needs to understand how their respective website is performing online.

This latest tool analyses a variety of parameters and delivers a detailed report to the USER.

 

So how does Google rank your website and how can SE Grader help you to understand the internet and how to achieve Results Online.

What are the parameters which SEGrader judges your website?

 

Google Ranking

Google ranks all website on a score of N/A to 10 (pages such as Facebook would have a status of 10)

Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important"

Google Index
Index or indexing refers to the number of pages within your website. The more pages you have the higher your indexing score will be.

Address Information

Much like your physical house address, your website also has an address and this address is taken from where your website is hosted: So if you trying to see goods or services in the US, ensure that your website is Hosted there. This will have negative Google effect if it is not.

Keyword Density.

These are the keywords that were determined from your content. These words should be the best words to describe what your site is about. If there are words that better describe the service or product that you offer, then your keywords could be optimized better. If there are words present that do not relate strongly to the intended purpose of your site, then your site is not being picked up in the correct context by Google.

 

SE Grader offers all users the opportunity of understanding their website and an understanding of what is needed in order to sell and succeed in today’s highly competitive internet age.
Follow the advice and your website will have a much higher ranking! Start today!

www.segrader.com

 

 

 
Google’s Local Business Center Gets a Facelift Print E-mail

Google’s Local Business Center Gets a Facelift

In an effort to improve and expand upon its local business coverage, Google has recently given its Local Business Center a major facelift. The rebranding began with a shift away from the name “Local Business Center” and to its new name, “Google Places.” While it may be tough to imagine that there’s a better name for Google’s local business center than, er, “Local Business Center,” this move was actually a very smart one for the search giant.

The name “Google Places” creates the essential connection between local businesses’ listings with Google, and their Place Pages within Google Maps. Place Pages were created as a way for businesses to really display what they’re all about in a more appealing manner than the typical bubble pop-up in Google Maps. These pages allow businesses to provide a rich description of their business, almost attune to that of a website, which will appear when a user clicks through for more information right from Google Maps. The rebrand of the Local Business Center to Google Places was a way for Google to further promote and encourage businesses to use these new pages, by making the names of the two local business tools similar enough for people to really make the connection that they go hand-in-hand.

And the official launch of Google Places didn’t end with the rebranding alone. In fact, Google added a host of new features to further entice businesses to take part. To summarize:

- If your business offers delivery, or does not have a specific brick and mortar location, Google now allows it to specify a specific geographic radius/delivery range rather than the “pinpoint” location which has been the standard in Google Maps.

- Google will now send someone to take photos of your establishment free of charge to display in the Google Places listing, at the request of the business.

- Google now offers custom QR codes for certain businesses, which they can place in their window to alert customers that the establishment is a “Google Favorite Place.” QR codes are the barcode-like images you’ve probably seen in windows of stores and also splattered throughout the internet that look like this:

 

Google previously provided QR codes to 100,000 US businesses, but now you can also request a QR code using the dashboard.

- Finally, of course, Google introduced an upgrade which will allow them to generate revenue, which is a new advertising program called Tags (LINK TO http://www.google.com/help/tags/). Tags cost $25 a month, and help a local business stand out in Google Maps searches using a small image of a yellow tag. This tag indicates a special deal for customers, and they can click through for more information.

All of the above upgrades were a part of the initial launch of Google Pages. Most recently, though, a very interesting additional upgrade has been made, called Local Business Annotations. While a lot of the upgrades described above apply specifically to the map or detail view of Google Maps, Local Business Annotations are a part of Google Street View.  Now, when you’re zoomed into the Street View of an area, you will start to see little icons appearing here and there, designating various top local businesses in the area.

Google Places Annotations

Mashable explains, “Essentially Google is transforming Street View from a view-only panorama to an interactive virtual double of the physical world. The annotations should make it much easier to visually pinpoint a place to grab a cup of joe while plotting out your daily activities. They’re also potentially a big boon for the included local businesses and point to the value of Google Places.”

 
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