Google Wants the Web to Function Like a Magazine

Google has begun an initiative to help webmasters all over the web make their sites faster, and in turn make the entire web faster for everybody. This would reflect Google Co-founder Larry Page's vision of people being about to surf the web as quickly as if they were flipping through the pages of a magazine.

Google is embarking on what one Googler says will be "a series of difficult advocacy steps" to help companies, ISPs, and webmasters contribute to making the web faster. Google has started by launching a site at code.google.com/speed, which serves as a resource for webmasters with tutorials, tips, and performance tools. To emphasize what Google is trying to do, they have also released this video:

In addition, one of Google's familiar faces, Matt Cutts, is also pointing to a video in which he discusses page loading times and how they relate to search.